Buy Nothing Day crosstrack & visual proposal

This is the visual part of the assignment described in my earlier post. In summary, the students created a proposal to Adbusters magazine for designing a crosstrack campaign for Buy Nothing Day (the text of the proposal is included in a separate post).

Below is the PDF file of the final proposal, and the graphics of the crosstrack poster we designed. The work was done in a team of 3 ladies.





Semester 1: Ideas Generation in Visual Communication, taught by Peter Worthington and Matt Leach

Logo & Business Card Design

Alas, I am posting my first semester work! Better finish this up before the summer holidays run out :).

This was one of my first projects. We were asked to design a logo for "our business" using only 4 spot colors. We later had to identify the colors using the Pantone books, and trace each color into a separate piece of tracing paper, similar to the way printers use printing plates. I based my design on an Illustration file from iStockPhoto, which I was able to modify to my needs. I added colors, text, and changed some shapes. Great learning experience!


Second part of the assignment was to design a business card using this logo. Voilà...


Semester 1: Intro to Studio Practice, taught by Dave Walch