Write a proposal to Adbusters magazine for creation of a cross-track poster, advertising Buy Nothing Day (BND).
Short History:
In America, the day after Thanksgiving is a memorable one to many people. They stand outside during cold early morning hours, queuing up outside of Wal-Marts and hunting for bargains. In Europe, it is the Saturday in late November that suffers most from the shopaholic’s invasions. This day is also important for Humanity, perhaps one of the most significant days. It decides whether we continue living on Earth, or vanish from its surface, erased by toxic fumes and lack of resources to sustain us. It is BUY NOTHING DAY.
Started in Vancouver in the early 1990s, Buy Nothing Day is now an international event supported by more than 65 counties. Buy Nothing Day is not about abstaining from shopping for a single period of 24 hours, and then moving into a new day hungry for “stuff.” It’s about spending the day in contemplating and questioning our purchase choices, breaking our shopping habits and raising awareness of our behavior as typical consumers.
Normal Target Audience:
Kalle Lasn, Adbusters very own, defined Buy Nothing Day target market as “the 20 percent who consume 80 percent of the goodies in the global marketplace” (Revkin, A. C. 2007. A Fresh Adverising Pitch: Buy Nothing, New York Times, link to article). This is generally the young and working population with huge disposal incomes, approximately ages 25 to 35. But why wait so long? Why not deliver the message of over consumption to a younger audience? In our cross-track poster we will target the minds of 18 to 25 years olds, whose attention span is shorter, but impact of knowledge is longer.
Many of these youngsters admit that there is a problem with consumerism in our society, but most of them feel they cannot make a difference. From the beginning of working life, young shoppers need to know that it is them, who control the market. They have a choice, when it comes to making educated decisions about what to buy and what to leave on the shelf.
Buy Nothing Day Media:
Below is some NBD media to feat your eyes on, until our killer poster is available.
"Story Of Stuff" Video (www.storyofstuff.com)
"What Would Jesus Buy" Movie Trailer
Existing BND Ads and Posters
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