Showing posts with label pictorial essay. Show all posts
Showing posts with label pictorial essay. Show all posts

Monday, February 23, 2009

Gutenberg pictorial essay

The Brief
Write and design a 700 word pictorial essay on two to three A3 pages on any historical character, typographical innovation or significant technological development during the period starting with the Cave drawings to the period of Art Nouveau.

Design Outcome
I have chosen Johann Gutenberg. The pictorial essay pages were created in the style of Gutenberg's beloved and infinitely magnificent achievement of "Gutenberg Bible."

The old paper texture was created using a piece of A4 cartridge paper and a cotton ball soaked in coffee :) After the paper dried, I ironed it to get the waves out and scanned it in. I then used Photoshop to blow up the image to A3 size.

The floral illustrations were rendered using gouache and color pencils. The font used for the body text is Goudy Text.



View body copy of the essay in a separate post

Semester 1: Peter McGill, Language and Systems of Communication

Tuesday, January 27, 2009

Neuro linguistic programming

Social Politics in Studio Environment:
Neuro-Linguistic Programming and Body Language


Greatest achievements are born from people putting their minds together and working as a team. This is often the case at design studios, and it is absolutely crucial that team members are able to clearly communicate ideas to each other. However, communication goes beyond the spoken words. There are also many forms of non-verbal communication, including subtle, but powerful, Neuro-Linguistic Programming (NLP) and body language.

As the name suggests, Neuro-Linguistic Programming is related to 1) brain, or nervous system, 2) linguistics, or language, and 3) programming, or computing. Hence, NLP can be defined as “software for the brain.” External stimuli encountered during the day enter the brain as information, and affect personal perceptions and judgements. As Derren Brown elegantly stated, “Our experience of the world reflects only how we represent it to ourselves, and it is not the same as the real thing” (Brown 2007, p. 174).

The term NLP was coined by linguist Dr. John Grinder and numerical scientist Richard Bandler in the 1970s. The official definition of NLP is stated by R. Bandler as follows: “Neuro-Linguistic Programming™ (NLP™) is defined as the study of the structure of subjective experience and what can be calculated from that and is predicated upon the belief that all behavior has structure” (www.neurolinguisticprogramming.com). Through years of observation and research, Grinder and Bandler identified behavioral patterns common to people. These patterns can be used to predict future behaviors of individuals, as well as for therapeutic purposes to aid people understand why certain events affect them the way they do. Another ways to define NLP is as a manual for experiencing the world in the most beneficial way.

Below are two examples of practical applications of NLP. First example is a behavioral pattern called “modeling”. The process of “modeling” starts with identifying a person who has traits that the subject would like to learn. The model is asked a series of key questions, which expose this person’s inner processes. After receiving this information, the subject uses an imaginative process to start to “feel” as the model and to take on his or her skills. Second example describes the relationship between eye movement and the type of perceptions that the person is experiencing. The theory observes that when the subjects are engaged in visualization tasks, theirs eyes tend to move up. Auditory perceptions cause the eyes to move sideways, and kinesthetic ones generally bring the eyes down. However, this should not be taken as absolute truth, since people are unique, and some may have different reactions.

Another form of non-verbal communication is body language. When in a group environment, participants are conveying information by the way they hold their posture, move their arms and legs, and the amount of personal space allocated. It’s important to realize that body language varies between genders and cultures. For example, men tend to stretch their arms and legs, and take up more physical space, while women take less space, and keep arms and legs tucked in. Cultural differences are apparent when examining Western and Eastern societies. In the West looking people in the eye is a sign of respect and engagement. In the East, however, it is considered rude, and the appropriate behavior is look down while speaking.

In conclusion, knowing and applying intricacies of NLP and body language significantly improves efficiency of the teams. Remembering to observe oneself and adjusting behavior can be a difficult task, but it is very rewarding to see the results. NLP uncovers the complexities of human perceptions, and provides a road-map to application of these perceptions to achieve desired goals. Body language adds flavor to speech, and helps bring charisma and likeability to individual presence.

References:
18 Ways To Improve Your Body Language
Available: http://www.positivityblog.com/index.php/2006/10/27/18-ways-to-improve-your-body-language/

Body Language
Available: http://www.geocities.com/Wellesley/2052/bodylang.html

Brown, D. 2007. Tricks Of The Mind, Great Britain

Fabbri, J. M. Cultural Differences and Multinational Business Finance
Available: http://www.fabbri.com.bo/archivos/cultural.pdf

What is Neuro-Linguistic Programming
Available: http://www.neurolinguisticprogramming.com/

Gutenberg pictorial essay body copy

View the visual part of this Pictorial essay in a separate post

The Essay
Johann Gutenberg was one of the greatest contributors to the development of typographic form of all time. He brought to life the invention of the printing press, and catapulted the spread of the written word around the world. Some say that the idea of the press came from China, but the important part is that Gutenberg actually implemented it. He did most of his work in Germany during the first half of fifteenth century. His path was long and difficult, and it took Gutenberg almost 20 years to produce first printed page. There is very little historical evidence about Gutenberg’s life and creative process, which makes it an intriguing subject to understand his motivations and his inventive journey.

Johann (or Johannes, the spelling varied) Gutenberg was born in Mainz, Germany. His exact birth date is unknown, and is agreed to be the year 1400. Even the well-known name Gutenberg was originally Gensfleisch (Gooseflesh). The family names of the time were taken after the place of residence, which makes “genealogical research in medieval Germany a nightmare”. Perhaps the name Gutenberg was not immediately adapted due to the mood of anti- Semitism in Mainz, since Gutenberg might have also been Judenberg or “Jewish Hill”.

Gutenberg was born into a wealthy family, one of about a hundred patrician families in Mainz. As a result, the importance of education was instilled into Johann from the early age. Gutenberg attended various schools, possibly including St. Christopher and St. Victor. His later studies were at Erfurt, where he obtained solid knowledge of Latin. While at Erfurt, Gutenberg earned his keep as a scribe, which meant that he gained full command of the scribe profession. This knowledge set the stage for his later work with the printing press.

Gutenberg’s developmental years were spent under the influence of the Church. He showed talents for singing; he had a steady hand of a scribe, and was pushed to become a priest. However his personal passions were for works of science and handcraft. Gutenberg could not join the Mainz guilds due to his family’s patrician status. Instead, in 1428 he left Mainz to travel around Europe and to learn the skills of metalworkers and goldsmiths. After six years of travels in 1434 Gutenberg settled in the city of Strassburg, where he established numerous enterprises, including manufacturing mirrors for Aachen pilgrimage planned for 1440. These mirrors were made of lead-tin alloy, which signifies that at this time Gutenberg already possessed the knowledge of metal casting, and he experimented with different alloy formulas. Gutenberg contemplated the idea of the printing press for many years, watching craftsmen during his travels. It is likely that one of the most influential inspirations came from observing the workings of a wine press.

Johann Gutenberg was a deeply religious man, however, to him the Bible did not have the conventional meaning taught by the Church. He observed inefficiencies in the lives of ordinary people, and he aspired to ease their labor by means of science. He also thought that the teachings of God and literacy should be accessible to every one, hence his fist printing effort of Donatus, Latin grammar book. Gutenberg’s later ambition to reproduce the Bible was to print “The Book” without the usual errors that scribes let in. He “sought to correct such error – in metal, books should read as God intended”.

Around 1448 Gutenberg returned to Mainz, where he spent the next seven years refining the printing process. It is likely that Gutenberg began his experiments with printing while at Strassburg, but he kept his work under a strict secret for fear of someone stealing it. Gutenberg realized the enormous profit potential of the printing press, and he did not want anyone beating him to it. In 1448 he borrowed 800 gulden from Johann Fust without interest, with printing equipment as security for the loan. This money Gutenberg used to finally set up his print shop and commence dedicated work on the printing press. By 1450s Gutenberg was advanced enough in his process to print indulgences and calendars for the Church. However, the work was laborious and slow to progress, and in 1452 he had to borrow another 800 gulden from Fust.

Gutenberg tried various combinations of lead, tin and antimony to produce type that did not break or bend (the formula he developed is still used today almost unaltered). He also experimented with ink, so it didn’t roll off the metal type, yet didn’t cling to it in clumps. In addition, Gutenberg accepted nothing short of perfection when it came to typesetting the pages. His 42-line Bible was printed in two columns with impeccable alignment of the edges, and he pioneered the process of double-sided printing. It is no surprise that in 1455 the Bible was not finished, and Fust took Gutenberg to court demanding return of the funds. After loosing the legal battle, Gutenberg was forced out of his print shop. His accomplishments, however, were acknowledged by the bishop of Mainz. He was made a courtier, and he spent his last years in financial security, receiving food, wine and clothing from the city.

Johann Gutenberg died on February 3rd 1468 in Mainz, but his name and invention live on to this day. By the end of fifteenth century more than 110 towns in Europe were operating printing presses and about 15 million copies of books were printed. One example of the impact of printing is the story of Martin Luther. His “95 Theses”, which sparked the Protestant Reformation, spread so rapidly due to the existence of printing. It is unlikely that the Protestant Reformation would have happened, had the “95 Theses” been written by hand. This abundance of printed material and the power of written word started a new era in the development of humanity, and shifted people from the Middle Ages to modern times.