Thursday, September 25, 2008

Sound of "Glow In the Dark" condoms

The Brief:
Create a script for a 30-second radio commercial for glow in the dark condoms. Target audience is 18-25 year olds. Then, use recording studio facilities to record your radio ad.

Creative Process:
Working in groups of 4, we brainstormed how we could come up with something humorous and catchy. We came up with some slogans, such as "light up your night" and "get the party started." In the end, we went with the play-on-words of "night" and "knight," and our main theme of the ad revolves around the Dark Knight.

Final Outcome:
Click on the "Play" button below to listen to the radio ad recording :)

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