"Triple T" film festival campaign

For this project we selected a topic related to motion picture industry, and we had to create a full advertising campaign around it.

My team of 3 people came up with an idea of an outdoor short-film festival to promote socially conscious films. The name of the festival is Triple T, and it showcases work of young and upcoming film makers or anyone who has an idea worth sharing.

As part of the campaign, we decided to give away "goodie bags" with some symbolic items inside: seeds for new beginnings, band-aids for strong health, as well as Triple T branded badges, the festival program and a DVD of the movies shown. All of this is hand made, except for Band-Aides, of course ;)


When all was ready, each team gave a 20-30 min presentation to the class on their ideas and proposal.


Semester 1: Tim Jettis, Introduction to Studio Practice