Friday, February 27, 2009

"Hair of the Dog" beer label design

The Brief
Design and complete a logo plus front/back/neck labels for a new designer beer that is coming onto the market. The style of bottle is for a long neck bottle. The design should be "bright and colorful" aimed at the younger 25-35 year-old drinkers and should therefore be upmarket and current.

Design Outcome
The logo and label design were created in Adobe Illustrator CS3, using shapes and some hand-drawn elements.


Semester 1: Language and Systems of Communication, taught by Rob Tossen

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