I was fortunate to attend David's presentation "The Geometry of Type" on Monday (December 7, 2009) at the Australian Museum. Looking at David's work, I got many ideas for future projects about how to take an idea and simplify it to its essence. How to use simple shapes, lines and colour to communicate deep and complex concepts.Event Summary
Keen to see the alphabet from a different angle? David Pidgeon, from Design By Pidgeon in Melbourne, looks at restricting the roman alphabet to strict geometries in an attempt to explore form, legibility, visual perception, dimension, points of view, perspective, colour, animation and modularity.
His passion for design excellence can be witnessed in the evolution of his work in the last decade. The son of a mathematician and of Italian/Anglo Saxon descent, David has embarked on a journey in design that is influenced by the way he sees the world. He pursues diversity in clients and output, which in turn employs a curious mix of playful yet intelligent; precise yet intuitive output.
His experiments in typographic form are a process that he has pursued since being a student and one of the creative threads that draws his work together.
David is a member of the Alliance Graphique Internationale (AGI) and has recently returned from speaking at the ICOGRADA World Design Congress in Beijing.
(source: AGDA's event listing)
David Pidgeon's typography work
http://pidgeon.com.au/
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