My favorite quotes

Short and Sweet

• The secret of all effective originality is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships - Leo Burnett
  
• Attractive things work better - Stephen P. Anderson
• The most direct way to influence a decision or perception is through the emotions - Stephen P. Anderson
  
• In advertising everything rhymes so perfectly and profitably - Todd Sampson from Gruen Transfer show
  
• It's not official until it's been on Facebook - Heather Ann Snodgrass
• Failure to learn is the only true failure - Tom Poppendieck
• When it comes to self improvement, tomorrow means never - book about opening the third eye
• You are not in traffic, you ARE the traffic - unknown...
• Ring the bells that still can ring
  Forget your perfect offering
  There is a crack in everything
  That’s how the light gets in.
  Leonard Cohen
• Pare down to the essence, but don't remove the poetry - Leonard Koren
• I love to travel, but hate to arrive. - Albert Einstein
• It takes 20% of the time to complete 80% of the work, and 80% of the time to finish the 20%
  

The Teachings of Don Juan
recorded by Carlos Castaneda

• Power rests on the kind of knowledge on holds. What is the sense of knowing things that are useless?
• I had to be inflexible with myself if I wanted to learn.
• A man goes to knowledge as he goes to war, wide-awake, with fear, with respect, and with absolute assurance. Going to knowledge or going to war in any other manner is a mistake, and whoever makes it will live to regret his steps.
• An ally will make you see and understand things about which no human being could possible enlighten you.
• Man lives only to learn. And if he learns it is because that is the nature of his lot, for good or bad.
• You get angry at people when you feel that their acts are important. I don’t feel that way any longer.
• Learning is never what one expects.
• “And what can he do to overcome fear?” “The answer is very simple. He must not run away… He must be fully afraid, and yet he must not stop. That is the rule! And a moment will come when his first enemy retreats.”
• The twilight is the crack between the worlds.
• Anything is one of a million paths [un camino entre cantidades de caminos]. Therefore you must always keep in mind that a path is only a path; if you feel you should not follow it, you must not stay with it under any conditions. To have such clarity you must lead a disciplined life. Only then will you know that any path is only a path, and there is no affront, to oneself or to others, in dropping it if that is what your heart tells you to do. But your decision to keep on the path or to leave it must be free of fear or ambition. I warn you. Look at every path closely and deliberately. Try it as many times as you think necessary. Then ask yourself, and yourself alone, one question… Does this path have a heart? All paths are the same: they lead nowhere. They are paths going through the bush, or into the bush. In my own life I could say I have traversed long, long paths, but I am not anywhere. My benefactor’s question has meaning now. Does this path have a heart? If it does, the path is good; if it doesn’t, it is of no use. Both paths lead nowhere; but one has a heart, the other doesn’t. One makes for a joyful journey; as long as you follow it, you are one with it. The other will make you curse your life. One makes you strong; the other weakens you.
• “I say it is useless to waste your life on one path, especially if that path has no heart.”
“But how do you know when a path has not hear, don Juan?”
“Before you embark on it you ask the question: Does this path have a heart? If the answer is no, you will know it, and then you must choose another path.”
“But how will I know whether a path has a heart or not?”
“Anybody would know that. The troubled is nobody asks the question; when a man finally realizes that he has taken a path without a heart, the path is ready to kill him. At that point very few men can stop to deliberate, and leave the path.”
“How should I proceed to ask the question properly, don Juan?”
“Just ask it.”
“I mean, is there a proper method, so I would not lie to myself and believe the answer is yes when it really is no?”
“Why would you lie?”
“Perhaps because at the moment the path is pleasant and enjoyable.”
“That is nonsense. A path without a heart is never enjoyable. You have to work hard even to take it. On the other hand, a path with heart is easy; it does not make you work at liking it.”
• He said there were lots of things that could drive a man mad, especially if he did not have the resolution, the purpose, required for learning; but when a man had a clear, unbending intent, feelings were in no way a hindrance, for he was capable of controlling them.
• When a man begins an act there is no way to stop.