Today we learned how to do concept rendering using Copic markers, black pen and white gouache. We produced a rendering of a metal fork with small fish on it. It turns out that it's actually not that difficult to achieve a realistic look of an object, if you know where to apply shadows and highlights. The main points to remember are to work in layers, from light to dark.
One of the brilliant recent applications of concept rendering was used by Nokia to communicate the idea behind Nokia Morph, the future of mobile (at least according to Nokia, lol). Here is the video of the rendering:
One thing to notice is that the phone itself is drawn in great detail, while the surrounding environment is more rough. This brings attention and focus to the phone itself (note to self: you can use it in your work as well).
Wednesday, October 22, 2008
Nokia Morph Concept
Labels:
ads,
advertising,
concept rendering,
contemporary,
cool,
design,
future,
mobile,
nanotechnology,
nokia,
phone,
video
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment